Google’s own Matt Cutts destroyed any doubt about the rising importance of social media late last year. Jonathan Allen of SearchEngineWatch.com reported that Cutts talked about how the search engine uses social signals as a ranking factor.
“I filmed a video back in May 2010 where I said that we didn’t use that as a signal, and at the time, we did not use that as a signal, but now, we’re taping this in December 2010, and we are using that as a signal,” Cutts said.
Allen looks at how “social sharing measures,” such as Twitter retweets and Facebook “Likes” are taking on added importance, in part because links to content no longer carry the authority they once did.
Kyle, one of the founders of the Internet marketing community called Wealthy Affiliate University, ran several tests looking at social activity and it’s impact on rankings. He describes how some of his articles went from a ranking on Page 5 to Page 1 after they got “likes,” “tweets,” and comments.
“If people ‘like’ your content, why wouldn’t other people like your content,” he said. “Why shouldn’t you article, web page, or blog post get a higher ranking if people are naturally sharing it within the Internet.”
So what type of social media strategy template will help you gain market share in your niche?
First, you need numerous bookmarking, social news and micro-blog networks.
Using various methods will increase social buzz around your content and effectively bring it to the attention of the search engines. Those rankings mean traffic, and more traffic means higher rankings. The cyclical effect is a vital part of any social media strategy template. It strongly resembles methods used in the best way to make money online.
Then, you want a way to promote any type of content on the web. You want to be able to call attention to anything that has a URL.
Next, you want a way to get all those networks working for you. The best way to do that is to find a group of people to promote your content for you. They’re all working on a social media marketing strategy that helps everyone.
Finally, you want this to be automatic, but look natural.
I’ve only found one Internet marketing tool that performs all those tasks. It’s called the Synnd Content Syndication Network and it is the foundation of my social media strategy template.
Synnd is a community with more than 1,500 members and more than 100,000 social network accounts. It increases social chatter about your content and can initiate its viral spread.
The network allows you to effectively outsource the hottest marketing trend we’ve ever seen. Best of all, there’s a free version that lets you to give it a test run.
Here are your two options for more information.
In either case, you’ll learn a how to build a successful social media strategy template.